The experience begins in the museum rooms, where you’ll discover how this passion for wine was born and how it has evolved. A unique “virtual farmer” will guide you through the past, sharing how vineyard and cellar practices have transformed over the decades simply and engagingly.

Each space within the museum is designed to draw you in and make you feel part of the story. You’ll explore the origins of the Montresor brand and its deep connection with the city of Verona, then delve into 20th-century viticulture, and finally arrive in the heart of the Valpolicella region—land of iconic, character-rich wines. One of the most captivating parts of the visit is the sensory room, where you’ll be invited to test your nose in an interactive aroma game, identifying typical wine notes like black cherry, cocoa, licorice, and floral essences.

The journey continues in the evocative Barrique Room, where you’ll learn how wine evolves and matures—from grape to barrel to bottle. Here, you’ll uncover how structure, complexity, and character are born and shaped inside every vintage.

After visiting the museum and the cellar, you’ll be guided through a tasting experience. You can choose the classic tasting, featuring five symbolic wines of the Valpolicella region—Lugana, Valpolicella Classico, Valpolicella Ripasso, Amarone Satinato DOCG, and Amarone Satinato Riserva—served with a selection of local cured meats and cheeses.

For a more exclusive journey, opt for the vertical tasting of Amarone, which includes five different expressions of Amarone DOCG from various vintages. You’ll explore how the wine’s body, intensity, and complexity evolve with time, discovering each nuance sip after sip, perfectly paired with local cured meats and cheeses.