At Waystours, we believe that travel is more than just visiting new places—it’s a chance to connect with people, places, and cultures on a deeper level. True travel is about enriching our understanding of the world while giving back to the communities and environments we explore. That’s why every tour we design is built around the belief that responsible tourism can inspire positive change.
We are proud to be a certified sustainable tour operator, recognized for our dedication to environmentally and socially responsible practices. But for us, sustainability is not just a certification—it’s a commitment that runs through everything we do. From how we choose our local partners to the experiences we create for our guests, we aim to make every journey meaningful and mindful.
When you join a tour with Waystours, you’re not just a traveler—you become part of a movement that values ethical travel, supports local economies, and helps preserve the beauty and culture of our destinations for future generations. Our guests are encouraged to travel with intention, embrace slow tourism, and leave behind not just footprints, but lasting contributions to the places they visit.
Sustainability at the Heart of Waystours
We are proud to be a certified B Corporation (B Corp).
This global certification recognizes our commitment to maintaining the highest standards of social and environmental responsibility. As a B Corp, we are part of a worldwide community of businesses that believe in using travel as a force for good—balancing profit with purpose.
We also align our operations with the Global Sustainable Tourism Council (GSTC) criteria and are proud to be officially certified for our commitment to sustainable tourism.
These criteria provide a clear framework for developing and delivering sustainable tourism experiences. By following GSTC principles, we ensure that every journey we create contributes to the preservation of cultural heritage, the support of local economies, and the protection of natural resources.
These certifications are not just labels—they reflect how we think, act, and grow. They guide our choices every day, from the partnerships we build to the way we design and deliver each of our experiences.
People, Planet, and Economy: measuring what matters
At Ways Tours, we believe real sustainability begins with accountability. Our data tells the story of how we operate with intention across three key pillars: People, Planet, and Economy.
People – We keep our group sizes small, averaging just 7.7 guests, allowing for a more personal and respectful experience. We proudly support over 1,040 visits to small producers each year, creating a positive ripple effect across our communities. With more than 60 employees, 77% of whom are women, we foster an inclusive and supportive work culture where diverse perspectives thrive.
Planet – We’re conscious of our environmental footprint and continuously look for ways to reduce it. In one year, we used 10,583 kWh of electricity and 673 m³ of natural gas. While our operations emitted 19,221 kg of CO₂, we’ve already taken action by offsetting 3,259 kg. These numbers drive us to do more and invest in even greener solutions.
Economy – We partner with more than 440 service providers and maintain a rigorous selection process with 50 controlled suppliers. We also assess and monitor our partnerships to ensure that suppliers with medium-to-high impact risks align with our values and ethical standards.
By tracking these metrics, we stay transparent, set ambitious goals, and continue to improve the way we care for people, the planet, and the local economy.
Our Brand Manifesto
Sustainability is an ongoing journey, and at Ways Tours, we are continuously striving to make travel experiences more responsible, immersive, and respectful of both people and the planet. Our sustainability philosophy is guided by key principles that shape everything we do:
1. Supporting Local Communities
We believe that authentic travel experiences stem from genuine local interactions. That’s why we collaborate with small businesses, family-run wineries, artisans, and local producers. By doing so, we not only provide our guests with unique experiences but also contribute directly to the economic well-being of the communities we work with. Our tours are designed to celebrate local heritage and craftsmanship, ensuring that traditional knowledge and practices are preserved for future generations.
2. Preserving Cultural Heritage
Our tours go beyond surface-level tourism. We encourage travelers to engage deeply with the places they visit, learning about local customs, traditions, and history. By working closely with expert local guides, we ensure that our guests receive insightful stories and perspectives that foster a greater appreciation for Italian culture. From walking tours in Verona’s historic center to hands-on workshops with artisans, every experience we offer is rooted in cultural respect and authenticity.
3. Minimizing Environmental Impact
Nature is our lifeblood, and we are dedicated to protecting it. We take active steps to reduce our carbon footprint by promoting eco-friendly transportation options such as walking, cycling, and electric vehicles. Many of our tours, including city explorations and vineyard visits, encourage sustainable mobility to minimize environmental impact. Additionally, we avoid the use of single-use plastics, promote zero-waste practices, and encourage our guests to travel responsibly.
4. Responsible Partnerships
We carefully select our partners based on their commitment to sustainability and ethical business practices. Our collaborations with eco-conscious wineries, organic farms, and sustainable accommodations ensure that every aspect of our tours aligns with our environmental and social responsibility goals. By fostering relationships based on mutual respect and shared values, we help create a tourism industry that benefits everyone involved.
5. Educating and Inspiring Travelers
Responsible tourism starts with awareness. We take pride in educating our guests about sustainability and responsible travel practices. Whether it’s through guided discussions, informative materials, or firsthand experiences, we aim to inspire travelers to be more conscious of their impact. We encourage practices such as supporting local businesses, respecting cultural sites, and minimizing waste while traveling.
Waystours: an Ambassador for Sustainable Change
We see ourselves as more than just a tour operator—we are ambassadors for sustainable change. Our dedication to sustainability is reflected in our continuous efforts to innovate and implement responsible tourism practices. As we look ahead, we remain committed to:
- Expanding our eco-friendly tour offerings.
- Strengthening partnerships with local sustainable businesses.
- Enhancing educational initiatives for both travelers and communities.
- Reducing our carbon footprint and promoting green tourism solutions.
Experience Italy in Responsible Ways
At Waystours, sustainability isn’t just an add-on—it’s the foundation of everything we do. We believe that every journey should be meaningful, enriching, and responsible. By choosing Ways Tours, travelers are not just exploring Italy; they are actively participating in a movement that values people, culture, and the planet.
Join us in redefining the way we experience travel—one responsible step at a time.
Keep reading: Verona Tours: your Gateway to Authentic Italian Experiences
